ROAS, CAC, LTV and ad payback calculator
Do the ads pay: ROAS against break-even ROAS for your margin, CAC, gross-profit LTV and the LTV:CAC ratio.
ROAS / CAC / LTVDo the ads pay, and how long until a customer pays back?
ROAS3.5×
Break-even ROAS2.5×
Gross profit from ads$3,200.00
CAC$57.78
LTV (gross profit)$252.00
LTV : CAC4.36×
CAC payback3.2 months
USD
USD
%
USD
USD
| Actual | Benchmark | |
|---|---|---|
| ROAS | 3.5 | 2.5 |
| LTV : CAC | 4.36 | 3 |
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