Profit driver tree: which lever moves profit most
Break profit into customers, frequency, order value and margin, and see which improvement pays most.
Profit driver treeWhere does profit come from, and which lever moves it most?
Profit$47,280.96
Revenue$522,753.00
Orders8,432
Strongest leverPurchase frequency +10%
✓ Revenue = customers × frequency × order value
USD
%
USD
%
Profit$47,280.96
Gross profit$167,280.96
Revenue$522,753.00
Orders8,432
Customers2,310
Orders per customer3.65
Average order value$62.00
Gross margin32%
Fixed costs (less)$120,000.00
| Extra profit | |
|---|---|
| Purchase frequency +10% | 16,728 |
| Order value +10% | 16,728 |
| Gross margin +10% | 16,728 |
| Customers +10% | 16,728 |
| Fixed costs −10% | 12,000 |
Highest Purchase frequency +10%: 16,728 USD (21%) · lowest Fixed costs −10%: 12,000 USD · total 78,912 USD
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