Analyze TikTok Ads Report Export in Seconds
When you analyze TikTok Ads report exports, you face a CSV with one row per ad per demographic segment, so the same $100 ad spend appears in six rows if it ran to three age groups and two genders. Cost columns repeat across every audience split, CTR arrives as a plain number that Excel multiplies by 100 again when you format it as a percentage, and pivot tables sum every demographic row to inflate campaign spend by 4× to 10×. This tool reads that structure directly, deduplicates on Ad Name so totals reflect actual spend, and lets you group by campaign or compare audience segments without refor
Upload your TikTok Ads Manager CSV and get campaign totals, per-segment cost analysis, and correctly scaled CTR in a single pivot—no manual deduplication or formula fixes required. Start free with 40 credits a month and no card needed, then move to a paid plan from $9 a month when you need more.
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What this export contains
| Campaign Name |
| Ad Group Name |
| Ad Name |
| Impressions |
| Clicks |
| CTR |
| Cost |
| CPC |
| Conversions |
| Cost per Conversion |
| Gender |
| Age |
| Placement |
Common questions
Why do my TikTok Ads costs sum to more than I actually spent?
TikTok exports one row per ad per demographic segment. If an ad targets three age groups and two genders, the same $100 spend appears in six rows. You must group by Ad Name or Ad ID and take the first Cost value, not sum across rows.
How do I compare performance across campaigns when the export is split by audience?
Group rows by Campaign Name, then sum Impressions and Conversions but take the distinct Cost per ad. A pivot table will double-count spend unless you deduplicate on Ad Name first.
Can I analyze which gender or age group performs best?
Yes. Each row shows Gender and Age alongside Conversions and Cost. Filter to one ad or ad group, then compare Cost per Conversion across the demographic columns. Do not sum Cost across demographics—it is already the full ad spend repeated per segment.
Why does my CTR look like 340% in Excel?
TikTok exports CTR as a plain number like 3.4 for 3.4%. If you apply percentage formatting, Excel multiplies by 100 again, showing 340%. Either leave it unformatted or divide the column by 100 first.
How do I calculate total spend per placement type?
The Placement column lists where the ad ran—In-Feed, TopView, etc. Group by Placement and Ad Name together, take one Cost value per ad, then sum. Grouping by Placement alone will multiply spend by the number of demographic rows.
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DataMimi reads the file you actually have — merged cells, headers below row one, totals pasted at the bottom — and shows which rows and columns every number came from.
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