DataMimiDataMimi

AI Tool for Subscription Business Analytics

An AI tool for subscription business analytics reads your subscriber CSV and lets you ask plain-English questions about MRR, churn rate, net revenue retention, and cohort performance — without building a subscription metrics model from scratch.

Upload your subscriber export and ask about MRR growth, churn by cohort, and net revenue retention — without building a subscription metrics model or writing a single DAX formula.

Drop your file in and ask a question — no account needed.

Upload your spreadsheet.xlsx .xls .csv — free to try, no account

Or start with

What's our MRR growth rate this month including the bridge breakdown?What's our logo churn rate for Q3?Which pricing plan has the lowest churn?What was our trial-to-paid conversion rate last month?How does NRR compare between our starter and pro plan customers?

What this export contains

Customer ID
Plan
MRR
Start Date
Churn Date
Churn Reason
Expansion MRR
Contraction MRR
Billing Cycle
Trial Start
Trial End
Payment Status

What usually goes wrong with it

  • MRR bridge calculation requires categorizing every customer-level change

    Calculating new MRR, expansion, contraction, and churn from raw subscriber data requires grouping hundreds of rows by change type and period — complex work that usually requires a dedicated model.

    DataMimi Datamimi calculates an MRR bridge from customer-level data when you ask for new, expansion, contraction, and churn broken out separately.

  • Churn rate differs depending on whether you count logo churn or revenue churn

    Logo churn counts the percentage of customers who left; revenue churn measures the MRR they took with them. Most subscriber exports contain both but require different calculations.

    DataMimi You can specify which churn definition to use in your question — 'logo churn' or 'revenue churn' — and Datamimi applies the right calculation.

  • Net revenue retention requires cohort tracking across multiple periods

    NRR measures how much a starting cohort of customers grows or shrinks over time — a multi-period calculation that's hard to extract from a single month's export.

    DataMimi It calculates NRR for a starting cohort across the periods in your file when cohort data is present in the export.

  • Trial-to-paid conversion buried in plan and start date columns

    Customers who converted from trial to paid appear in the subscriber export with a Trial End and a Plan column, but calculating the conversion rate requires comparing trial starts to paid starts for the same period.

    DataMimi It identifies trial-to-paid conversions from Trial End and Plan columns and calculates conversion rate for any specified period.

  • Expansion MRR not always pre-calculated in CRM or billing exports

    Stripe and other billing platforms export revenue per invoice rather than MRR change categorized by type, requiring transformation before any subscription metrics dashboard works.

    DataMimi It transforms invoice-level data into MRR-equivalent figures and answers subscription metric questions from billing exports.

Common questions

What does an AI tool for subscription business analytics do?

It reads your subscriber export and answers questions about MRR, churn, NRR, cohort performance, and trial conversion — without requiring a dedicated subscription metrics model or BI tool.

Can it calculate an MRR bridge from raw subscriber data?

Yes. Provide your customer-level data with plan, MRR, and date columns and ask for an MRR bridge. Datamimi categorizes changes into new, expansion, contraction, and churn.

Which billing and subscription platforms does it support?

Any platform that exports subscriber data to CSV or Excel works — Stripe, Chargebee, Recurly, Zuora, or a custom-built subscription system.

What does Datamimi cost?

Free: $0/month, 40 credits. Lite: $9/month, 400 credits. Starter: $24/month, 1,500 credits, up to 3 simultaneous files. Pro: $59/month, 5,000 credits with rollover. Team: $199/month, 20,000 credits, 5 users. No credit card required for the free plan.

Can it calculate net revenue retention for a specific cohort?

Yes. Specify the cohort start date and Datamimi tracks that cohort's revenue across the periods in your file to calculate NRR.

Try it with your own file

DataMimi reads the file you actually have — merged cells, headers below row one, totals pasted at the bottom — and shows which rows and columns every number came from.

Ask about your file

What DataMimi costs

Every plan does everything — slides, written reports, cleaned exports, dashboards. They differ in how much work they cover.

Free

Free

40 credits a month

Starter

$24 /month

1,500 credits a month

Pro

$59 /month

5,000 credits a month

Start free — no cardSee every plan

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