DataMimiDataMimi

AI Tool for Fitness Business Analytics

An AI tool for fitness business analytics reads your membership management software export and lets you ask plain-English questions about member retention, class attendance, revenue per member, and churn — without a fitness-specific analytics dashboard.

Upload your Mindbody, Glofox, or any membership export and ask about member retention, class fill rates, and revenue trends — in plain English, without configuring a fitness analytics platform.

Drop your file in and ask a question — no account needed.

Upload your spreadsheet.xlsx .xls .csv — free to try, no account

Or start with

How many active members do we have right now?Which membership type has the highest churn rate?What's the average monthly revenue per member by plan?Which members haven't visited in the last 30 days and are still active?What's our member retention rate this quarter?

What this export contains

Member ID
Membership Type
Start Date
End Date
Monthly Fee
Class Visits
Last Visit Date
Churn Date
Churn Reason
Referral Source
Gender
Age Group

What usually goes wrong with it

  • Active vs churned members require date logic on Start Date and End Date

    Determining who is currently active requires checking that Start Date is in the past and End Date is either blank or in the future — a condition that's easy to get wrong in a manual filter.

    DataMimi Datamimi applies date logic to identify currently active members based on Start Date and End Date, handling both blank and future End Date as active.

  • Class visit frequency isn't directly tied to membership revenue in most exports

    Class attendance data and membership billing data are often in separate exports, making it hard to correlate visit frequency with churn risk without joining the two files.

    DataMimi Upload both your membership and class visit exports together and ask about visit frequency by membership type or churn risk.

  • Churn calculation differs for month-to-month vs annual members

    A month-to-month member who didn't renew has churned; an annual member whose contract expired 3 months ago may still be considered active depending on your definition.

    DataMimi You can specify your churn definition in the question — 'month-to-month members who didn't renew in the last 30 days' — and Datamimi applies it.

  • Revenue per member varies with membership type, making averages misleading

    Averaging monthly fee across all members blends $29/month drop-in members with $149/month unlimited members, making the average meaningless without segmenting by membership type.

    DataMimi It segments revenue and churn by membership type so averages are meaningful within each plan rather than blended across them.

  • At-risk members (low visit frequency) aren't labeled in the export

    Members who visited fewer than 2 times last month and haven't cancelled yet are at-risk for churn, but they're not flagged in the export — identifying them requires a visit frequency filter.

    DataMimi It identifies at-risk members by filtering on visit frequency thresholds you specify in your question.

Common questions

What does an AI tool for fitness business analytics do?

It reads your membership and class data exports and answers questions about member retention, churn rate, class attendance, and revenue per member in plain English.

Which fitness software exports does it support?

Any CSV or Excel export works — Mindbody, Glofox, PushPress, Zen Planner, Pike13, or any membership management software.

Can it identify at-risk members before they churn?

Yes. Ask 'which members have visited fewer than 2 times in the last 30 days and haven't cancelled?' and Datamimi identifies them from your visit frequency and membership data.

What does Datamimi cost?

Free: $0/month, 40 credits. Lite: $9/month, 400 credits. Starter: $24/month, 1,500 credits, up to 3 simultaneous files. Pro: $59/month, 5,000 credits with rollover. Team: $199/month, 20,000 credits, 5 users. No credit card required for the free plan.

Can it analyze class attendance alongside membership data?

Yes. Upload your membership export and your class attendance export together and ask cross-file questions about which membership types have the highest class engagement.

Try it with your own file

DataMimi reads the file you actually have — merged cells, headers below row one, totals pasted at the bottom — and shows which rows and columns every number came from.

Ask about your file

What DataMimi costs

Every plan does everything — slides, written reports, cleaned exports, dashboards. They differ in how much work they cover.

Free

Free

40 credits a month

Starter

$24 /month

1,500 credits a month

Pro

$59 /month

5,000 credits a month

Start free — no cardSee every plan

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