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AI Campaign Performance Analysis Tool

An AI campaign performance analysis tool reads your Google Ads, Meta, or any ad platform export and lets you ask plain-English questions about ROAS, CPL, and which campaigns are driving results. Upload the CSV and ask.

Upload your ad platform exports and ask which campaigns are profitable, which are wasting budget, and what your real cost per lead is — without manually harmonizing column names across platforms.

Drop your file in and ask a question — no account needed.

Upload your spreadsheet.xlsx .xls .csv — free to try, no account

Or start with

Which campaigns have the best ROAS this month?What's the cost per lead by channel?Which ad sets have a CTR below 1%?How much did we spend on brand vs non-brand campaigns?Which campaigns should I pause based on spend and conversion data?

What this export contains

Campaign Name
Channel
Impressions
Clicks
CTR
Conversions
CPC
CPL
Spend
Revenue
ROAS
Date Range

What usually goes wrong with it

  • Google Ads and Meta use different column names for the same metrics

    Google Ads calls it 'Conversions' while Meta calls it 'Results'. Google uses 'Cost' while Meta uses 'Amount Spent'. Merging exports to compare platforms requires manual column renaming.

    DataMimi Datamimi maps equivalent columns from Google Ads and Meta exports to unified metric names when you upload both files, so ROAS, CPL, and conversion questions work across platforms.

  • ROAS calculated differently per platform

    Google Ads calculates ROAS as Conv. Value / Cost, while Meta calculates it as Purchase ROAS. Combining both figures in a single ROAS total gives a misleading blended number.

    DataMimi It notes when ROAS calculation methodology differs between platforms and answers cross-platform ROAS questions with that caveat visible.

  • Date range in the filename, not in a column

    Ad platform exports often don't include the date range in the data itself — it's only in the export filename like 'google_ads_aug_2024.csv', so time-based analysis requires manual labeling.

    DataMimi It uses the date range from the export filename or asks you to specify the period when no date column is present.

  • UTM parameters embedded in URL column, not split out

    Destination URL columns contain full UTM strings like '?utm_source=google&utm_campaign=brand', which are not usable as filter columns until the parameters are parsed out.

    DataMimi It parses UTM parameters from URL columns when you ask source or campaign questions, splitting utm_source, utm_campaign, and utm_medium into usable filters.

  • Impression share data only in Google export

    Google Ads includes impression share columns that Meta doesn't have, making cross-platform share-of-voice analysis impossible without acknowledging the data gap.

    DataMimi It answers impression share questions from the Google export and notes that the metric isn't available for the Meta portion.

Common questions

What does an AI campaign performance analysis tool do?

It reads your ad platform exports and answers plain-English questions about ROAS, CPL, CTR, and campaign efficiency — without requiring you to harmonize column names across platforms or build a reporting dashboard.

Can it analyze Google Ads and Meta data together?

Yes. Upload both exports in the same session and ask cross-platform questions. Datamimi maps equivalent columns and answers questions about blended performance.

Does it work with LinkedIn Ads, TikTok Ads, and other platforms?

Yes. Any CSV or Excel export from any ad platform is supported. Column name differences are handled when you ask your question.

What does Datamimi cost?

Free: $0/month, 40 credits. Lite: $9/month, 400 credits. Starter: $24/month, 1,500 credits, up to 3 simultaneous files. Pro: $59/month, 5,000 credits with rollover. Team: $199/month, 20,000 credits, 5 users. No credit card required for the free plan.

Can I identify which campaigns to pause or scale?

Yes. Ask 'which campaigns have the lowest ROAS this month' or 'which campaigns have high spend but low conversions' and Datamimi identifies them from your export.

Try it with your own file

DataMimi reads the file you actually have — merged cells, headers below row one, totals pasted at the bottom — and shows which rows and columns every number came from.

Ask about your file

What DataMimi costs

Every plan does everything — slides, written reports, cleaned exports, dashboards. They differ in how much work they cover.

Free

Free

40 credits a month

Starter

$24 /month

1,500 credits a month

Pro

$59 /month

5,000 credits a month

Start free — no cardSee every plan

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