DataMimiDataMimi

AI Tool for Social Media Analytics

An AI tool for social media analytics reads your exported social media data from LinkedIn, Instagram, Twitter/X, or any platform and lets you ask plain-English questions about engagement rates, top posts, and audience trends — without a social analytics dashboard.

Upload your social media export and ask which posts performed best, what your average engagement rate is, and which content types drive the most reach — in plain English, without a social analytics tool.

Drop your file in and ask a question — no account needed.

Upload your spreadsheet.xlsx .xls .csv — free to try, no account

Or start with

What's our average engagement rate by platform?Which posts had the highest engagement rate this month?Which content type performs best on LinkedIn?How does engagement compare week over week?What's our reach trend over the last 3 months?

What this export contains

Post Date
Platform
Post Type
Impressions
Reach
Engagements
Likes
Comments
Shares
Link Clicks
Follower Count
Engagement Rate

What usually goes wrong with it

  • Engagement rate not pre-calculated in most platform exports

    Engagement rate = Engagements / Impressions (or Reach, depending on the definition). Most platform exports have separate Engagements and Impressions columns but no pre-calculated rate, requiring a formula column.

    DataMimi Datamimi calculates engagement rate from Engagements and Impressions (or Reach) columns on the fly when you ask about engagement rate.

  • Different platforms use different column names for the same metrics

    LinkedIn calls it 'Impressions'; Instagram Analytics calls it 'Reach'; Twitter Analytics calls it 'Impressions' but means something slightly different. Comparing across platforms requires mapping these terms.

    DataMimi It normalizes column name differences across platform exports when you upload multiple files and ask cross-platform questions.

  • Top posts by raw engagement count are different from top posts by engagement rate

    A post with 10,000 impressions and 500 engagements (5% rate) outperforms a post with 100,000 impressions and 2,000 engagements (2% rate) by rate, but the second post wins by absolute count.

    DataMimi It ranks posts by engagement rate rather than absolute engagement when you ask for top-performing posts by rate.

  • Content type performance requires a Content Type or Post Type column that's often missing

    Video vs image vs link posts perform differently. If post type isn't a column in the export, you can't compare content types without adding a manual label column.

    DataMimi It answers content type performance questions when Post Type is a column, and flags when that column is missing.

  • Weekly and monthly aggregation not built into platform exports

    Platform exports are usually daily. Calculating weekly or monthly average engagement rate requires grouping by week or month — a pivot operation that doesn't come pre-built.

    DataMimi It groups daily data by week or month and calculates average metrics for each period when you specify the time window.

Common questions

What does an AI tool for social media analytics do?

It reads your social media exports and answers questions about engagement rate, top posts, reach trends, and content type performance in plain English — without a dedicated social analytics platform.

Can it calculate engagement rate if my export doesn't include it?

Yes. Provide Engagements and Impressions (or Reach) columns and ask for engagement rate. Datamimi calculates it from those columns.

Does it work with exports from LinkedIn, Instagram, Twitter, and TikTok?

Yes. Any CSV or Excel export from any social media platform works with Datamimi. Column name differences between platforms are handled when you ask your question.

What does Datamimi cost?

Free: $0/month, 40 credits. Lite: $9/month, 400 credits. Starter: $24/month, 1,500 credits, up to 3 simultaneous files. Pro: $59/month, 5,000 credits with rollover. Team: $199/month, 20,000 credits, 5 users. No credit card required for the free plan.

Can it analyze posts across multiple platforms in the same session?

Yes. Upload exports from each platform and ask cross-platform comparison questions like 'which platform has the highest engagement rate?' in a single session.

Try it with your own file

DataMimi reads the file you actually have — merged cells, headers below row one, totals pasted at the bottom — and shows which rows and columns every number came from.

Ask about your file

What DataMimi costs

Every plan does everything — slides, written reports, cleaned exports, dashboards. They differ in how much work they cover.

Free

Free

40 credits a month

Starter

$24 /month

1,500 credits a month

Pro

$59 /month

5,000 credits a month

Start free — no cardSee every plan

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