AI Tool for Market Research Analysis
An AI tool for market research analysis reads your survey responses, industry data, or competitive research spreadsheets and lets you ask plain-English questions about trends, segment differences, and key findings — without a research analytics platform.
Upload your market research or survey data and ask which segments respond differently, what the key trends are, and what the data says about your market — in plain English, without specialized research software.
Drop your file in and ask a question — no account needed.
Upload your spreadsheet.xlsx .xls .csv — free to try, no accountWhat this export contains
| Respondent ID |
| Segment |
| Response Date |
| Q1 Score |
| Q2 Rating |
| NPS Score |
| Industry |
| Company Size |
| Region |
| Purchase Intent |
| Competitive Preference |
| Open Response |
What usually goes wrong with it
Survey data requires cross-tabulation to reveal segment differences
Knowing whether enterprise respondents rate product satisfaction higher than SMB respondents requires filtering by segment, calculating the average for each group, and comparing — a pivot operation on survey rows.
DataMimi Datamimi calculates cross-tabulated averages by segment when you ask 'how does satisfaction differ between enterprise and SMB respondents?'
NPS calculation requires categorizing promoters, passives, and detractors
NPS = % Promoters - % Detractors. Promoters score 9-10, passives 7-8, detractors 0-6. Most survey exports have raw scores, not pre-calculated NPS categories.
DataMimi It calculates NPS from raw score columns by categorizing promoters, passives, and detractors and computing the net score.
Open-ended responses can't be summarized by a formula
Free-text survey responses require qualitative analysis to identify themes. Standard spreadsheet functions can't summarize text responses across hundreds of rows.
DataMimi It summarizes themes from open-ended response columns when you ask 'what are the most common themes in the open responses?'
Statistical significance is hard to assess without specialized software
A difference in average scores between two segments looks meaningful, but may not be statistically significant given the sample size. Standard Excel formulas don't provide significance tests.
DataMimi It answers questions with the sample size visible so you can assess whether the difference is meaningful given the n.
Purchase intent scores require weighting and scaling before they're actionable
A 5-point purchase intent scale means different things depending on how the question was worded. Converting raw scores to meaningful purchase probability estimates requires interpretation context.
DataMimi It interprets rating scale questions based on the scale you specify in the question — '5 is highest' or '1 is highest' — to ensure answers are directionally correct.
Common questions
What does an AI tool for market research analysis do?
It reads your survey or market data and answers questions about segment differences, NPS, trends, and themes in plain English — without specialized research analysis software.
Can it calculate NPS from raw survey scores?
Yes. Provide a column with 0–10 scores and ask for NPS. Datamimi categorizes promoters, passives, and detractors and calculates the net promoter score.
Can it summarize themes from open-ended survey responses?
Yes. Ask 'what are the most common themes in the open responses?' and Datamimi reads the free-text column and identifies recurring topics.
What does Datamimi cost?
Free: $0/month, 40 credits. Lite: $9/month, 400 credits. Starter: $24/month, 1,500 credits, up to 3 simultaneous files. Pro: $59/month, 5,000 credits with rollover. Team: $199/month, 20,000 credits, 5 users. No credit card required for the free plan.
Does it work with SurveyMonkey, Typeform, and Qualtrics exports?
Yes. Any CSV or Excel export from any survey platform works with Datamimi.
Try it with your own file
DataMimi reads the file you actually have — merged cells, headers below row one, totals pasted at the bottom — and shows which rows and columns every number came from.
Ask about your fileWhat DataMimi costs
Every plan does everything — slides, written reports, cleaned exports, dashboards. They differ in how much work they cover.
Free
Free
40 credits a month
Starter
$24 /month
1,500 credits a month
Pro
$59 /month
5,000 credits a month