Mini-App · Calculators
Marketplace Selling Price Calculator for Your Target Margin
For sellers on Amazon, eBay, Etsy, Walmart and other online marketplaces who need a list price that still leaves real profit after fees. Type your product cost, the shipping you pay, the marketplace fee %, the payment fee % and your target margin.
You get the selling price to list at, total fees, profit per order and the actual margin you keep.
Results update as you type. Free to use.
Selling price
$24.19
Profit per order
$4.84
- Total fees (marketplace + payment)
- $4.35
- Actual margin
- 20.01 %
How to use it
- 1Type your product cost and the shipping you pay per order.
- 2Type the marketplace fee % and the payment processing fee %. Both are charged on the selling price.
- 3Type your target profit margin %, which is profit as a share of the selling price.
- 4Read the Selling price to list at, the Total fees, the Profit per order and the Actual margin. If the fees plus the margin reach 100% or more, the price shows 0 because no price can work.
Common questions
How is the selling price calculated?
The calculator takes your product cost plus the shipping you pay and divides it by 100% minus the marketplace fee %, payment fee % and target margin %. For example, $20 cost + $5 shipping with 15% + 3% fees and a 20% margin gives a price of about $40.32 and about $8.06 profit per order.
Why does the selling price show 0?
If the marketplace fee, the payment fee and your target margin add up to 100% or more, no price can reach that margin, so the price shows 0. Lower your target margin or check that the fee percentages are typed correctly.
Is the margin based on cost or on the selling price?
The margin is profit as a share of the selling price, not a markup on cost. Both fees are also charged on the selling price. The Actual margin result shows the margin you get at the rounded price.
Does it cost anything, and is my data kept private?
This calculator is free to use and does not use credits. You only type in numbers, with no file upload, and they are used only to work out your results.